I could not make this up. The new logo for Crufts is now branded as "DFS Crufts" and features a couch in the middle of a dog show ribbon.
Yes, a couch.
DFS is a discount furniture store, which is just as about perfect as last year's winner, an enormously fat Sealyham terrier, looked more like a couch cushion than any sort of dog that was ever supposed to go down a hole after a fox.
As noted in an earlier post entitled The Kennel Club Couch Potato Club
The dog show circuit that was started by a shotgun maker looking to attract hunters by holding a competition for Pointers and Setters has now devolved to a couch company seeking to attract couch potato matrons and their pampered pooches who are led around on string leads.
Of course, The Daily Telegraph asked the real question, in the headline below:
Why not, indeed?
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