Thursday, August 6, 2009

Going Where No Man Has Gone Before



Bruno Kammerl built the biggest water slide on earth and the test run was more than successful. And yes, I think this could have ended quite horribly. Hard to believe it worked, in fact.

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Update: Sean called it first; it's a fake.

Seahorse saw a clip on Fox, and then Zac E. sent me this story from Sky News which details the very elaborate setup involving a professional PR firm.

Apparently marketing giant MRM Worldwide created the campaign on behalf of Microsoft Germany.

Eh? What's the hook? That everything MicroSoft tells and sells us in bogus? Got it!

In any case MRW got pretty elaborate with this hoax, going so far as to register a website for make-believe engineer "Kammerl," where the viral was hosted from. They created spread sheets showing product planning and development, and even a video showing prototype testing on a giant wheel.

Bottom line and take away message: Trust nothing MicroSoft ever tells you or sells you.
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