Beer and Guns

Beer and guns. You don't see too many ads like this any more. This gem is from 1957, when the chance of finding a woman in a marsh, with a side-by-side shotgun, drinking Rheingold Extra Dry, was about as likely as finding a herd of free-range zebra in Central Park.

This is a classic example of an advertising man thinking: "Men drink beer, and they like guns and love women, so let's put all that together, and see if anyone will salute it."

Apparently, not enough did, as the company went out of business in the mid-1970s -- a victim of national brewery dominance.

In recent years, the label has come back, however, but instead of wholesome women with shotguns, Rheingold women are now pierced and tattoo'ed. Hmmmm. Let's see if that works for them. And who knows? It might!

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