Dumbed down by cake mix

I had to go to Caloundra last week and while I was there I went into Woolworths to buy yeast. Seems simple enough, doesn't it? But I hadn't been into Woolworths for a long time and wasn't sure how their aisles were set up. I walked into the centre of the store and started looking at the signs on the aisles that indicate what is there. I knew they wouldn't have "yeast" up there so I looked for a