Wednesday, January 29, 2014

Budweiser's Super Bowl Ad FAIL

The musical voice here is Passenger (aka Michael David Rosenberg), who has been featured on this blog in the past.

I have several problems with this ad.

The first is the "puppy adoptions" sign. 

That's an expensive and permanent sign, and those dogs are NOT being "adopted" -- they are pure bred dogs being SOLD.  Nothing wrong with that, but do not piss on my leg and tell me it's raining. 

When you are selling pure breed retrievers (the most common pure breed, so no points for free thinking there Budweiser shill-meister), you are not in the ADOPTION business, but in the cash-and-carry business. 

The word "adoption" here is cynical marketing malarkey designed to "dog wash" this ad from the stigma that is now attached to breeding pedigree dogs.  

The second problem I have with this ad is that this stupid blonde lady seems to have a lot of trouble keeping her dogs watched and in a pen.  This is supposed to be cute.  It's not.  It's reckless endangerment.

My third problem with this ad is that it is incoherent, both as a story and as a marketing vehicle.  What is it saying?  What is the product?  Are they selling horses?  Puppies?  White bread romance between model-perfect people in a dream-like setting? 

This ad has NOTHING to do with the product it is selling.  It's bad story with a forgettable label slapped on at the end.  In short, pure crap, stem to stern.

Now Passenger?  That's a great voice and a great song. But that's the ONLY redeeming part of this ad. 

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